I’ve seen a pattern in a lot of my interests: I gravitate toward the minimal. Minimal design and styles and organic ways and means of expressing my likes.
When it comes to conveying messages, things are always organized in an honest, clean and raw fashion. No frills, no pre-thought out dramatic verbiage. The focus is mostly on how natural the message sounds and if it may substitute as a signature of the individual. It is never, how could I make this message more sensational?
Organic and natural beauty and bath sections in stores are severely attractive to me because all items on the shelves are different, they have something to offer that is natural, non toxic and clean. All these attributes, coupled with the fact that the packaging is usually so minimalist and unique make me want to know more about them. I want to obtain the product, use it- yes, but I also want to keep the product in its original packaging because removing the original covering is akin to deflowering the product, stripping it of its original personality.
The beauty of organic bath products exemplify why I appreciate minimalist and zen like beauty that can be found in even the most un-zen like places- like retail stores. To me, the lack of design and excessive coloring and a lot of times the lack of extra fragrance in the product and its packaging represent minimalist beauty. The marketing and packaging of a pristine product in the most non deliberate way possible is what makes it appealing, unique and perfectly rustic.
This appeal extends out towards other areas as additional permanent fixture and products at home, such as simple foot of bed chests in addition to a bed in the bedroom and bare walls- which expresses ones feelings about living with less around, decluttering and appreciating the value of a simple, organic and natural life.
I do wonder while saying all this: why do individuals not express in fewer words? What is it in using more words, that makes a message or a point more plausible. Why not just say it in a few words. Why does a resume, an essay, a cover letter or a report have to be so long drawn?? Why cant the world just take a brief message to heart and use actual statistics to validate any claims made in a message instead of asking the writer to substantiate any claims made in any of the above with a detailed written analysis, followed by a verbal explanation and also statistics and diagrams? Are we really that stupid? Or is redundancy and fanciful verbosity the unfortunate norm and expected business conduct- that we can not say anything in a few words anymore lest we appear unintelligent and lacking acumen and credibility? What about being organic and natural, transparent and soft, available to be seen by all and analysed by those who may seek to understand the natural and unadulterated?